Maternity Bras and Fashion - Incompatible?

For a very long time, maternity bras and nursing bras have been constructed to be practical and nothing more. Not considered to be lingerie, but rather essential underwear, they were always something that would hide in your shopping basket in their boring neutral and white colour range. Maybe this is because, on the face of it, looking and feeling like a sexy woman and being a nursing mother are two mutually exclusive things.

There have been indications over the last couple of years though, that this mindset is starting to change. There is no reason why a bra cannot be supportive, practical and comfortable as well as attractive. A number of underwear fashion brands, such as Freya and Panache have realised that they may be missing out on a relatively small, granted, but not totally insignificant market segment. Whereas they used to ignore the nursing mother market, they are now starting to add some style and sex appeal to garments that never used to have any. There are also specialist brands that have emerged onto the market such as HOTmilk and Amoralia who are attempting to give an expectant or new mother the underwear she desires. Elle MacPherson has had a number of maternity bras and nursing bras as part of her Intimates range since 2005.

A number of women have publicly stated that things need to change. Just because they have had a baby, that doesn't stop them wanting to feel attractive to their partners and to feel and look good when out in public. Why can't a woman's breasts continue to be dressed in nice fabrics when they have started to go into "work mode"?

Well, the answer is, they can. More and more maternity and nursing bras are coming onto the market boasting bold and sexy colours along with pretty lace trim and satin decoration. You can still get white and neutral colours if you want them, but they sit on the shelf in the store alongside purples and reds. Things may be starting to flip completely around. Instead of shopping for a bra in the maternity section, you might find yourself in the lingerie section looking for bras that also have those convenient clips holding up the drop down cups that make it so easy for you to provide easy access to your hungry child.

It's been 20 years since Demi Moore caused a sensation with her cover shoot for Vanity Fair in which she posed naked, well into her third trimester. Since that time, a slow march has been going on towards women getting what they really want when it comes to maternity underwear.It seems that march may now be coming to an end as expecting and breastfeeding mothers are able to get the underwear they want to wear rather than the underwear they have to wear.

Wayne Armstrong is the owner of the Designer Maternity Bras website. Come along and check out the latest fashionable maternity and nursing bra styles.

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